Perceived helpfulness of eWOM: Emotions, fairness and rationality
نویسندگان
چکیده
منابع مشابه
Rationality and emotions
The relationship between emotions and rationality is one that has preoccupied man for thousands of years. As the ancient Stoics said, the emotions typically involve the judgement that harm or benefit is at hand (Sorabji 2006). Already, then, there was thought to be a relationship between emotions and ‘judgement’, the latter implying a degree of rationality. But Sorabji, a philosopher, also poin...
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This paper explores the effects of emotions embedded in a seller review on its perceived helpfulness to readers. Drawing on frameworks in literature on emotion and cognitive processing, we propose that over and above a well-known negativity bias, the impact of discrete emotions in a review will vary, and that one source of this variance is reader perceptions of reviewers’ cognitive effort. We f...
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Purpose – This study aims to investigate interrelationships among perceived service fairness, emotions and behavioral intentions in a restaurant context. Design/methodology/approach – Data were collected from two casual dining restaurants in the USA. The data were analyzed following Anderson and Gerbing’s two-step approach, utilizing both a measurement model and a subsequent structural model. F...
متن کاملOn the rationality of emotions : or , When are emotions rational ?
The connections between emotion and rationality are reexamined. Historically, Plato’s doctrine of the tripartite soul has established the preconception of a strict separation of emotion/passion from cognition/rationality, encouraging the biased perception that emotions are inherently irrational. To examine whether emotions can be rational, one must first examine the various meanings of rational...
متن کامل[Elster, Jon (1996), Rationality and the Emotions,
Emotions are a neglected topic, and the neglect of economists is second to none. I find this surprising. I take it that economics is concerned with the best ways of promoting human satisfaction in a world of scarce resources. With one exception, all human satisfaction comes in the form of emotional experiences. The exception is the hedonic satisfaction produced by the senses, such as the taste ...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2020
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2019.02.002